About Us

Gocompare.com enables people to compare the costs and features of a wide variety of insurance policies, financial products and energy tariffs in a quick and easy way. In short, we help people find great deals.

Gocompare.com operates a leading UK price comparison website, www.gocompare.com, which attracts approximately five million visits every month and is designed to save people money.

We disrupted the insurance market when we launched in 2006 as the first comparison website to display policy details rather than just listing prices. Our goal was then, and still is now, to help people make better-informed buying decisions.

We have remained dedicated to helping people choose the most appropriate products rather than just the cheapest. To that end we have teamed up with Defaqto to integrate additional policy information into a number of our insurance comparison services, and we were also the first to make use of customer reviews to give people a fuller picture before they decide to buy.

The Gocompare.com Group uses data gathered from more than 20 million customers over the last 10 years to underpin its drive to continually improve its proposition and leverage its strong position. In the first half of 2016 there were over 15 million customer interactions on or from Gocompare.com.

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